is the newsletter i continue to get even though i am not an active member. it is clever how they build their brand. i also like oft rereading their:
VISION STATEMENT
The vision of the United States Equestrian Federation® is to provide leadership for equestrian sport in the United States of America by promoting the pursuit of excellence from the grassroots to the Olympic Games, based on a foundation of fair, safe competition and the welfare of its human and equine athletes.